Lifestyle is the word that defines Outsider. As we expand this brand, we only want to enter markets true to our lifestyles. It goes without saying that making our own cigar was a no-brainer.
Many of our early talks and brainstorming sessions about this company were on the patio smoking a cigar or drinking a beer. It was part of my story in the NFL and it’s part of this new venture at Outsider. It’s time to own that.
Partnering with Hendrik Kelner Jr. was the only way to do it: Premium ingredients made by a family dedicated to their craft.
Going down to the Dominican and working with him to create this blend and watch the process in action was amazing.